Got your business going but looking for that key element of your website that’s going to keep your customers coming back for more? We’re talking of course about creating a blog. But why would you want or even need to spend your time writing hundreds of words that you’re not sure anyone will even read?
Blogs Are Great For Business
Because of this headline: Blogs Are Great For Business. How? In this short article we’ll explain how and why you should get those fingers tapping away on your keyboard and get your blog page up and running.
SEO Friendly
The great thing about blogs is that you can use them in a variety of ways. They will provide you with a platform to demonstrate your knowledge, launch products and services and ask your reader to follow specific calls to action but it’s also quite possible to use the content and make it highly searchable by Google. This in turn will make your website and therefore your business easier to find in a search.
Create Your Blog
If you’ve used something like Templafy in the past to manage your documents and templates for your site, then refer back to past material to make sure your blog stays with the same consistent voice as the rest of your site. Create a catchy headline, preferably one that contains one of your keywords, and get started.
You need to strike that fine balance between readability and something that sounds entirely natural. Keep the majority of your sentences to between 20 and 25 words, though now and again a longer sentence is fine, for the sake of making the blog interesting. Sprinkle your searchable, or keywords, throughout the piece but don’t overdo. If it looks stuffed and unnatural, Google’s clever algorithms will penalise you for it.
Use subheadings and images and caption images with keywords that also make them searchable features alongside your writing.
In terms of length, you’re looking at a minimum of 500 words and usually anything up to about 1,500 is fine.
Remember to use lots of verbs and linking words that show logical progression between idea and action and you’re ready to go live.
Make sure you cast a careful eye over your blog for grammar and spelling mistakes and have a colleague or friend proofread it for you, before you hit the go button.
Image from Pexels
Stay Updated
Finally, you’ll want to remember to keep your blog updated regularly to stay relevant to Google and to show your customers that you are committed to your communication with them.
A great blog is one that combines all the elements your business needs including great readerability, an authoritative and consistent voice and search engine optimisation that blends in seamlessly with your content.
Start your blog writing habit today and help take your site from somewhere visitors might stop briefly on, to somewhere you can engage and speak to your visitors directly and regularly. This blog is going to take you places so start reading around and develop your style for writing that hits the right spot.
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